Muoki
Muoki is a high-end French–Korean fusion restaurant. I handled the branding from start to finish, creating the mood board, style guide, logo, business card, signage, and advertising poster.
Project Details
PROJECT TYPE
Graphic Design
Branding
TOOLS USED
Adobe Illustrator
Adobe Photoshop
Research
Muoki has menu prices of $115 for the lunch course and $200 for the dinner course. The interior is modern and simple, featuring black walls and tables, and the space resembles a bar due to its bar-like structure. It is a one-person enterprise owned by Chef Jun Lee.
Concept Development
Logo Design
Muoki has a unique story behind its name: in a South African dialect, “Muoki” means “oak tree.” The name reflects the chef’s diverse background and his strong, bold, and straightforward attitude toward cooking, much like an oak tree.
